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Reach Your Peak - Business Workshop
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Reach Your Peak - Business Workshop

This workshop session will focus on practical skills and tools trimmers can use to be more effective at motivating and engaging their clients on farm. This session will start by taking a look at the key factors driving farmer behaviour and on-farm decision making – we’ll try to answer the question, ‘why do people do what they do?’ Building from this, the session will then explore one-on-one and group-based approaches to communicate effectively with farmers.

8/20/2016
When: August 20, 2016
8:30am - 3pm, plus optional social
Where: Best Western Plus Kelly Inn
100 4th Ave S
St. Cloud, Minnesota  56301
United States
Contact: Vic Larson
(320) 250-7045


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This workshop session will focus on practical skills and tools trimmers can use to be more effective at motivating and engaging their clients on farm. This session will start by taking a look at the key factors driving farmer behaviour and on-farm decision making – we’ll try to answer the question, ‘why do people do what they do?’ Building from this, the session will then explore one-on-one and group-based approaches to communicate effectively with farmers. This interactive session will also give trimmers an opportunity to share experiences and best practices with respect to motivating change.

 

About the Speaker:
Dr. Steven Roche is a research consultant and social epidemiologist whose work is primarily focused on health promotion, knowledge mobilization, and behaviour change in Canadian agriculture. Dr. Roche received his PhD in Epidemiology from the Department of Population Medicine, at the Ontario Veterinary College, University of Guelph. His doctoral research focused on developing and evaluating novel approaches to improve the adoption of on-farm management practices by farmers to control Johne’s disease in the Ontario dairy industry. Steven is passionate about understanding on-farm behaviour and designing new approaches to facilitate changes to prevent disease. He is currently the director and principal consultant of ACER Consulting, where he continues this work through numerous projects with academic, governmental and industry collaborators.

 

 LIMITED TO 30 ATTENDEES - Hoof Trimmers and Vets Only
August 20, 2016, 8:30am - 3pm
Best Western Plus Kelly Inn, St. Cloud, Minn.

 

Room Block: $99; Block expires July 29; 320-253-0606 
Lunch will be provided  |  No host group dinner Aug. 20  

 $30 FOR MEMBERS, $50 FOR NONMEMBERS

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